DesignTech · as of 12 November 2026
DesignTech: development timeline 2026
The month-by-month record of DesignTech, the AI creative studio Pete Gosling designed and built, counted from its commit history: 16,278 commits and 44 live capabilities from 28 February to 11 November 2026, across three code generations.
Commits 16,278
Live capabilities 44
Code generations 3
Busiest day, 7 Oct 694
Commits and live capabilities, by month
left right
Commits per month and live capabilities, cumulative, 2026
Month Commits Live, cumulative January 0 0 February 10 4 March 1,645 14 April 406 17 May 399 20 June 399 25 July 832 30 August 982 34 September 3,337 38 October 5,950 44 November (to 11 November) 2,318 44
Select a month for every capability and what it does. Arrow keys move between months.
Before the first commit
0 commits · 0 live, cumulative
No commits
First prototype: content supply chain
10 commits · 4 live, cumulative
Content ingestion Live PDF parsing Live Organizations Live API keys Live Algolia search Dropped
Platform breadth in one month
1,645 commits · 14 live, cumulative
Skills library Live Social and publishing Live Campaigns Live Brand Kit Live Composio connections Live MCP server Live SME review Live User impersonation Live Content board Live Layout editor Live
Hardening, video and dashboards
406 commits · 17 live, cumulative
Video generation Live Image providers Live Activity dashboard Live Railway dev Superseded
Workflows and the brand gate
399 commits · 20 live, cumulative
Workflows Live Brand gate on ingest Live Glossary Live Forge Dropped
Exports and the asset-type model
399 commits · 25 live, cumulative
PowerPoint export Live Publication PDF export Live Asset-type editor Live Intent router Live Visual asset library Live Routines Dropped
Design intelligence
832 commits · 30 live, cumulative
Studio sessions Live Training surface Live Wireframe to layout Live Carousels Live Design review pass Live
Apps, Gallery and billing
982 commits · 34 live, cumulative
Apps platform Live Gallery Live Billing and credits Live Tenant isolation Live
Rebuild on Cloudflare
3,337 commits · 38 live, cumulative
Packages checkout Live Markup editor Live Brand Kit Studio Live Editable imports Live Cloudflare platform Milestone Render stack Superseded
Products on the new platform
5,950 commits · 44 live, cumulative
Auto-proof app Live Resize and Display Ad Kit Live Product demos Live CRM attribution Live StudioThread Live Public app starts Live Brief-reader fine-tune Built Marketing Blueprint Built Anywhere delivery Built
The next production engine
2,318 commits · 44 live, cumulative
Next production engine Built
Key
Live in the product todayBuilt code exists, not on for customersSuperseded replaced by something differentDropped removed
v1 Prototype, 28 Febv2 Restart on Render + Supabase, 30 Mayv3 Rebuild on Cloudflare, 11 Sep
Every month in detail
January 2026: Before the first commit
0 commits · 0 live, cumulative
No commits in any of the project's code lines. February 2026: First prototype: content supply chain
10 commits · 4 live, cumulative
Live Content ingestion : Upload, URL scrape and asynchronous ingest of source material.Live PDF parsing : Text and structure read out of uploaded PDFs.Live Organizations : Organization management: the workspace model everything else hangs on.Live API keys : API documentation and keys for programmatic access.Dropped Algolia search : Instant search on Algolia. Nothing of it remains in the current code.Superseded Replit scaffold : The prototype's Replit-hosted scaffold.All ten commits on 28 February, the first day. March 2026: Platform breadth in one month
1,645 commits · 14 live, cumulative
Live Skills library : A library of reusable skills the agent draws on (about 208 commit mentions).Live Social and publishing : Social formats and publishing, LinkedIn first; rebuilt in the current code.Live Campaigns : Campaigns that group briefs, assets and channels.Live Brand Kit : Logos, colors, type and voice, applied to every output.Live Composio connections : Connections to outside tools through Composio.Live MCP server : An MCP server, so outside AI tools can hand work to the studio.Live SME review : Subject-matter-expert review and approval before anything ships.Live User impersonation : Admin impersonation for support: see exactly what a user sees.Live Content board : A board of content in progress; the origin of the Gallery.Live Layout editor : The graphic and layout editor, templates included.Superseded Playbooks : Renamed and rebuilt as Workflows in May.Dropped Algolia and Cloudinary sync : Search and media sync services, removed.Superseded Auth0 and Doppler : Sign-in and secrets services, replaced in later code lines.Peak day 2 March: 144 commits. April 2026: Hardening, video and dashboards
406 commits · 17 live, cumulative
Live Video generation : Video generated from briefs and brand assets.Live Image providers : Recraft, Ideogram and Abyssale behind one image interface.Live Activity dashboard : A dashboard of who did what across the workspace.Superseded Railway dev : A Railway development environment, replaced by the Render stack.Superseded Playbook editor : The Playbooks editor, replaced with Workflows.Iterations, not counted: ingestion retries, template seeds, PDF handling, the editor. May 2026: Workflows and the brand gate
399 commits · 20 live, cumulative
Live Workflows : Multi-step workflows with a scheduled dispatcher (formerly Playbooks).Live Brand gate on ingest : A multimodal check that incoming material is on brand before it is used.Live Glossary : A workspace glossary of terms the writing must respect.Dropped Forge : Forge services, an experiment that was removed.The code was restarted clean on 30 May; 66 of the month's commits are on the new line. Iterations, not counted: MCP, campaigns, Composio. June 2026: Exports and the asset-type model
399 commits · 25 live, cumulative
Live PowerPoint export : Decks exported as editable PowerPoint.Live Publication PDF export : Multi-page publication PDFs.Live Asset-type editor : A registry of asset types with an admin editor.Live Intent router : Sends each request to the right kind of work.Live Visual asset library : A browsable library of visual assets.Dropped Routines : Routines and compose modules, removed.Dropped Third-party print path : An outside print-to-PDF service, replaced by the built-in export.July 2026: Design intelligence
832 commits · 30 live, cumulative
Live Studio sessions : Studio: a conversation that plans the work and produces it.Live Training surface : Where the system is taught with examples and corrections.Live Wireframe to layout : Wireframes turned into finished layouts, and recast into new ones.Live Carousels : Carousels and the social formats around them.Live Design review pass : An automated design review of every output.Iterations, not counted: the editor, review, video. August 2026: Apps, Gallery and billing
982 commits · 34 live, cumulative
Live Apps platform : App Builder, app manifests, public app pages and the first Proof app.Live Gallery : Every output filed, browsable and shareable.Live Billing and credits : Checkout, credits and the paywall.Live Tenant isolation : Row-level security: each workspace sees only its own data.Iterations, not counted: the editor, review, templates. September 2026: Rebuild on Cloudflare
3,337 commits · 38 live, cumulative
Live Packages checkout : Buy a package of studio work online; live from 11 September.Live Markup editor : Point at the work and say what to change.Live Brand Kit Studio : Several brand kits per workspace, each with type and color specimens.Live Editable imports : Uploaded PDF and PowerPoint files become editable documents.Milestone Cloudflare platform : Workers and Durable Objects replace the Render stack; the new code base starts 11 September.Superseded Render stack : The Render and Supabase stack, replaced by Cloudflare.491 commits on the second code line to 10 September, 2,846 on the Cloudflare code base from 11 September. Peak day 16 September: 333 commits. Iterations, not counted: deck transfer, read-only connections, measured credits, image to video, layers, onboarding. October 2026: Products on the new platform
5,950 commits · 44 live, cumulative
Live Auto-proof app : Upload the brief, the supplied assets and the final artwork; the platform checks the work is all done. Live 2 October.Live Resize and Display Ad Kit : Every resize generated from the original artwork, into a full display-ad set.Live Product demos : Product demo videos cut from screen recordings.Live CRM attribution : Each sign-up attributed to its source in the CRM.Live StudioThread : Each Studio conversation runs in its own durable object, so long work survives restarts. Built on 10 October; its switch was removed on 13 October and it ships in every release.Live Public app starts : A visitor starts an app from its public page and confirms by email, before having an account. Released 19 October.Built Brief-reader fine-tune : Llama 3.2 3B fine-tuned on the studio's past briefs: category accuracy 46% to 85% on 125 held-out briefs. Not enabled for customers.Built Marketing Blueprint : A guided marketing course whose lessons hand work to Studio. Off by default since 3 November.Built Anywhere delivery : Publishes approved work into a page on the customer's own website, WordPress first. Acceptance is partial.Dropped Agents SDK Studio : An experiment rebuilding Studio on an agents framework, 25 commits on 6 October; removed.Recounted as a full month on 12 November (an earlier count stopped at 2,003 on 10 October). Peak day 7 October: 694 commits. Iterations, not counted: three Studio turns at once per workspace (13 October), Workspace and Studio split into separate Workers (21 October), a paged, live-updating Gallery. November 2026 (in progress): The next production engine
2,318 commits · 44 live, cumulative
Built Next production engine : A rebuilt production path for ads and landing pages, with independent reviewers scoring each result. Live acceptance not yet proven.In progress: counted to 11 November, the latest commit. Peak day 6 November: 496 commits.
How this was counted
Commits are non-merge commits in the project's commit history, grouped by the month they were written, across its three code lines. January to September are as first counted on 10 October 2026; October and November were recounted on 12 November 2026 with the same rule. November runs to 11 November.
A capability is counted once, in the month it was first built, and only if it is in the product's code today. Live: in the product. Built: the code exists but is not on for customers; not counted. Superseded: replaced by something different. Dropped: removed. Improvements to an existing capability are noted as iterations, not counted.
Additions after 10 October needed code on the production branch plus a release note or acceptance record; where acceptance is partial or unproven, the item is marked Built.
Live for items up to 10 October means present in the staging code on that date.